Brand Check

Detect AI hallucinations and verify how accurately AI represents your brand.

How Hallucination Detection Works

Brand Check queries multiple AI models about your brand and compares their responses against your actual website content. It identifies discrepancies where AI makes claims about your brand that do not match your published information.

Understanding the Score

The Brand Check score reflects how accurately AI models represent your brand. A high score means AI responses closely match your actual content. A low score indicates frequent hallucinations or inaccuracies.

Discrepancies vs Accurate Claims

Each Brand Check result lists specific claims AI makes about your brand, categorized as accurate (matches your content), discrepancy (contradicts your content), or unverifiable (no matching content found). Focus on fixing discrepancies by ensuring your website clearly states the correct information.

WARNING

Brand Check results depend on what AI models currently know about your brand. Results may vary between checks as AI models are updated.